This tip is from an article published in our monthly KYPTAC Newsletter. If you have any questions about this topic, please contact your KYPTAC Consultant. Not a client? Sign up here.
As we enter the last month of the federal fiscal year, federal agencies are spending down their remaining dollars. For September, Tip Tuesday will focus on practical tips to help you end Federal FY21 on a positive note.
Follow up with people you contacted throughout the year. If you had an opportunity to engage them, and they liked your product or service but didn't have the budget to move forward at the time, perhaps some end-of-year funding is now available to make that purchase.
Don't spam every Contracting Officer in the nation. Several companies will sell you a directory of Contracting Officers and suggest that you conduct a fourth-quarter email blast. Spamming anyone (including government buyers) is not how you gain their respect and trust. That said, if you have built a list of interested people who opted-in to receive your promotional offers, or if you have established communication with them earlier in the year, now would be a great time to send out an end-of-year special.